After winning the Rising Artist Award at last year’s Brits, the profile for singer-songwriter Griff has continued to rise. Her single “One Night” has garnered millions of streams, she won awards for ‘Push Artist’ and ‘New Act’ at last year’s MTV EMAs and was nominated for two Brit awards in 2022. She recently wrapped up making her US debut, performing in select cities and will head back on the road throughout Europe starting in March. While on the road, it’s been a balancing act for the UK artist to write new music, “I think I’m having to be a lot more intentional about being like no, I need time to write because for me, it’s always been a slow and private process,” Griff stated. While releasing a full-length album is a logical next step, the 21-year-old artist is not rushing the process and is focused on maintaining the purity and authenticity of her music as opposed to following trends. “For me, even if I wasn’t in a music career, I’d always be writing songs and that’s the important thing,” she shared, “the likes and the popularity and all that kind of stuff really doesn’t phase me because I don’t hold that so tightly to myself. It can come and go and I’m not stressed about that.”

Griff spoke with B-Sides host Pete Mar about her impressions of US audiences during her tour, how the collaboration with Sigrid for “Head on Fire” came about and more.

Griff Talks US Debut Tour, Staying Authentic in Songwriting, Sigrid Collaboration

Griff X Sigrid - Head on Fire (Official Video)