Returning to the first weekend of the Coachella Music and Arts Festival, NYLON House in the Desert kicked off the weekend in style Friday night. The event debuted a new partnership with KATSEYE and DJ set by Diplo B2B HUGEL, who soundtracked the fun-filled and star-studded event. “Festival weekends are about the community that forms around music, and NYLON House in the Desert has always been our way of bringing that energy to life. We’re excited to be back with an incredible lineup and partners who understand how culture, creativity, and music come together,” said Bryan Goldberg, BDG CEO.
The theme this year was NOCTURNA, which is a fashion-forward, after‑dark, fashion‑driven experience inspired by moonlit ritual. Attendees were decked out in inspiring outfits ranging from midnight blue, black and shiny gray to silver and sparkles. Notable guests included KATSEYE, who was recently featured in Nylon Mag, Rauw Alejandro, Olivia Holt, Damson Idris, NAV, Big Sean, Rachel Zoe and many others.
NYLON House was filled with action from the dance area to the hosted bars and activations that gifted guests with various products, including Skechers shoes and Neutrogena®’s Hydro Boost Water Gel, as well as experiences like manicures by Sally Hansen and touch-ups for eyes and lips by e.l.f.
With so much going on, it’s no wonder this exclusive event draws so much attention and praise. The night was just as much fun to people-watch while sipping on drinks named “midnight heat” or “pink venom”, checking out the KATSEYE activation or dancing the night away to Diplo and HUGEL. Check out the photos from the night!
Photos courtesy: BFA
